Our story
Founded in 2013, Fabriq was born from a simple observation: for global companies, succeeding in France is rarely just a matter of translation or market entry. It requires navigating a market with its own cultural codes, media logic, business expectations and regulatory specificities.
Too often, international brands underestimate how distinct the French landscape really is. Messaging that works elsewhere can fall flat. Media approaches can miss the mark. Strong companies can struggle to build relevance, credibility and momentum in a market that plays by its own rules.
This gap creates a real challenge for B2B tech companies looking to establish a meaningful presence in France: not just to be visible, but to be understood, trusted and positioned in the right way.
Our team
Nazim Damardji
Founder & CEO
Nazim is a seasoned PR consultant and entrepreneur with 20+ years of experience in B2B and B2C. In 2013, he founded Fabriq to help innovative companies succeed in France. He’s also the author of Joue-la comme Apple ! and hosts the podcast La Fabriq des RP. A Stanford GSB alumni, he holds an Executive Certificate in leadership and innovation.
Mélanie Pernin-Frigerio
Director
Mélanie joined Fabriq in 2019 after 18 years in tech PR, managing campaigns for brands like Olympus, Logitech, and TeamViewer. As Director, she oversees teams, ensures top-tier client service, and drives communication strategies for clients like Kaspersky and UiPath. Passionate about modern jazz dance and rock music, she also makes a mean tiramisù. Mélanie holds a Master’s in Applied Foreign Languages (English-Russian) and a Master’s in Communication and Advertising from INSEEC Paris.
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Our approach
At Fabriq, we see ourselves as an extension of your team, not an outside vendor, but a partner embedded in how you think and operate. We act as your eyes and ears on the ground, tracking the conversations, shifts, and opportunities that matter before they become obvious. And because media landscapes are never one-size-fits-all, our strategies are built around what's locally relevant: the outlets, voices, and cultural context that actually move the needle in each market you operate in. It's PR that feels less like a service, and more like an extra set of hands who already know your industry.