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Expertise

Helping you set your footprint in your industry

We cover the sectors that matter in B2B tech. Deep knowledge, real relationships, and a clear understanding of what moves the needle in France.

Industries

Cybersecurity

The French market has its own media logic, its own regulatory sensitivities, and its own gatekeepers. Getting coverage here requires more than translating a press release.

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Fabriq works with international cybersecurity companies  across endpoint security, identity management, and network intelligence to build credibility with the journalists, analysts, and decision-makers who shape the conversation in France.

 

We understand the technology. We know the people. We know what a story looks like to a French editor who has been covering the sector for fifteen years.

PR boutique agency in france
Cybersecurity, AI, Deeptech, Cloud PR in France

AI

The AI conversation in France is moving fast and fragmenting quickly. Hype cycles, regulatory scrutiny, and a media landscape still finding its footing make positioning harder than it looks.

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Fabriq works with international AI companies to build a credible, durable presence in the French market. We help translate technical depth into editorial angles that resonate, structure executive thought leadership around the debates that actually matter, and place your voice in the publications your prospects trust.

Cloud & Infrastructure

France is one of Europe's most contested cloud markets. Between hyperscaler dominance, sovereign cloud mandates, and a procurement culture that rewards trust over feature lists, breaking through requires more than a product announcement.

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Fabriq works with international cloud and infrastructure companies to build the kind of presence that earns credibility over time  with the journalists who cover enterprise IT seriously, the analysts who brief decision-makers, and the communities where reputations are actually formed.

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We understand the architecture debates, the regulatory constraints, and the editorial logic of a French tech press that has grown considerably more sophisticated. We help you say something worth reading.

French media landscape

Case studies

Real work, real results. Explore how Fabriq's local, relationship-driven approach turns brand stories into standout media coverage.

Launching a revolutionary space company, world leader in in-orbit services, in France

Astroscale

  • Company launch in France during the busy Paris Air Show 

  • Setup interviews with key target media and build relationship with them

  • Building momentum with news related the French office

  • Announcing new technological developments and special projects

Approach

  • 5 campaigns

  • 80 articles generated

  • 7 interviews including 2 TVs

Results

Standing for eliminating violence against women with a Revenge Porn Campaign

Kaspersky

  • Launch a survey on different types of digital violences that can take place in romantic relationships, with a special focus on the use and misuse of nudes and the risk of revenge porn. 

  • Develop a series of 3 press releases highlighting the main data of the survey

  • Target consumer and non-tech audience that are less aware of cyber issues

  • conduct a partnership with L’ADN media, with a cross interview video between a lawyer and women’s right advocate from En Avant Toutes, with focus on Kaspersky figures.

Approach

  • 8 tier-1 pieces of coverage

  • 1 partnership with an influencer

  • 3.5 millions unique viewers

Results

Position UiPath as the leader in the Robotic Process Automation sector 

UiPath

  • Highly localized campaign including: 

    • Localised survey based on figures for France

    • Localised infographic

    • Customised PR + Pitch for the national press

  • 1 interview of the CEO, Daniel Dines, with Ingrid Vergara from Le Figaro, during Roland Garros Tennis Tournament

Approach

  • 25 articles published

  • Including Le Figaro, Le Figaro Emploi, ZDNet, L'ADN and IT Social

Industrie : Finance

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